What to Budget for Your Successful US Market Entry & Expansion

Wednesday, February 22, 2012
at 15:00 Central European Time / 9:00am US East Coast Time

Audio provided through the speakers of your computer; no phone or microphone required.
 

 
In this webinar, Launch in US Chairman & Co-Founder Lucian Wagner will lay out the key components of a well balanced budget geared towards a successful US market entry. While it is becoming common knowledge that a US launch will require serious funding, it is far less obvious how the money should be spent, especially with so many new marketing opportunities presented by social media.

Topics will include:

• Are you ready to expand to the US?
• Techniques for determining overall budget size
• Become more efficient by outsourcing services
• What is a realistic level for legal & other advisory services?
• Cost of hiring talent
• Why Marketing is so much more important (and expensive)

Complimentary Budget Templates

After the webinar we will send you links to download three sample budget templates. These templates include guidelines for allocating marketing dollars to give you tools with real-world examples from different industries.

Attendance is limited to the first 50 registrants

About the speaker:

Lucian Wagner, Chairman & Co-Founder of Launch in US Alliance Lucian has a truly global outlook with an extensive set of contacts in North America, Europe, and Asia. Lucian is a venture capitalist and entrepreneur with several successful start-ups to his credit. He has 20 years of semiconductor industry experience. Lucian was born in Germany, educated in the French school system, and went on to earn a B.Sc. in International Economics from the School of Foreign Service at Georgetown University (with a minor in Russian) and an MBA from INSEAD. Lucian is a Connector at Boston World Partnerships, an organization supporting the economic development of Greater Boston.