Launch in US Alliance Webinars
Launch in US Alliance is organizing a series of educational webinars discussing topics that are important for companies entering the US market. The webinars are presented by Launch in US Alliance members who are experts in their fields.
Previous Webinars in the Series
For your convenience, we offer the opportunity to download recordings of previous webinars.
Replay Instructions
To replay the webinars, you will need Microsoft Media Player, version 9 or higher, and if you have not previously attended one of our webinars, you may have to download a Codec from GoToMeeting, the company that we use to broadcast our webinars, at www.gotomeeting.com/codec.
What You Need to Know About Social Media When Expanding Into the U.S.
Wednesday, April 25, 2012
In this webinar, Bryn Adler, Social Media Expert at RainCastle Communications, will address how to assess and meet the needs of the social B2B buyer and how to build your online reputation with social media marketing.
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What to Budget for Your Successful US Market Entry & Expansion
Wednesday, February 22, 2012
In this webinar, Launch in US Chairman & Co-Founder Lucian Wagner lays out the key components of a well balanced budget geared towards a successful US market entry. While it is becoming common knowledge that a US launch will require serious funding, it is far less obvious how the money should be spent, especially with so many new marketing opportunities presented by social media.
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What Technology Companies Need to Know about Navigating the U.S. Legal System
Wednesday, December 14, 2011
When international companies expand their business into the United States they encounter a legal environment that is substantially different from their home countries. Where most countries have national laws, in the U.S. many laws differ from state to state. The U.S. is a very litigious society, and therefore companies doing business there must pay special attention to protect themselves against potential lawsuits.
In this exclusive webinar, David Rickerby and Laurence Naughton of the renowned Law Firm Choate Hall & Stewart will present a high level overview of the most critical legal issues you will need to address when expanding your business into the U.S.
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What You Need to Know Before Staffing Your U.S. Expansion
Wednesday, September 28, 2011
Human Resources in the United States is bewilderingly complex, because labor law, tax laws and benefits are different for each state, and sometimes vary even by city. Laws and regulations constantly change. Because mistakes can lead to expensive lawsuits and hefty penalties, U.S. executives do not attempt to navigate this risky domain without the help of experts. And neither should you. In this webinar David Edelson, an HR specialist at TriNet, a leading Professional Employment Organization, outlines the best practices for employing staff in the U.S.
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Tech Companies: Hire the Right Talent for Your U.S. Expansion
Wednesday, June 15, 2011
One of the top mistakes technology companies make when expanding into the U.S. is hiring the wrong talent. Because initial hires can have an extraordinary impact on the success of your expansion, it is a costly error that can have long-term effects. In this exclusive event, John Jay, the Managing Director of Executive Resources International, and Betsy Harper, the President of Sales and Marketing Search, will provide advice how to make your first U.S. hires a success.
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Building a Sales Pipeline for Your U.S. Expansion
Wednesday, April 13, 2011
One obvious hurdle tech companies face when expanding into the U.S. is quickly building a pipeline of potential new customers – a critical step toward meeting your revenue goals. Bob Good, a 30-year veteran of U.S. tech industry sales, will share his thoughts on generation of leads.
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Getting the Word Out, Part II: Public Relations Strategies for the U.S.
Wednesday, March 9, 2011
To rise above the noise in the crowded and competitive U.S. technology market, it is critical to get the media and technology analysts to write positively about your company and products. Therefore, strong Public Relations should be a key element of your marketing strategy. Ed Harrison, managing partner of fama PR, one of the nation’s hottest PR agencies, will share his perspective and advice for PR success.
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Webinar: Getting the Word Out, Part I: Marketing Strategies for the U.S.
Wednesday, February 9, 2011
Now that you’ve decided to expand your technology companies into the U.S., how do you get the word out about your business in order to attract customers? In this exclusive event, Launch in US Alliance co-founder and marketing consultant Michelle Goodall Faulkner, an 18-year veteran of technology marketing and PR, will provide an overview of the essentials.
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Webinar: Five Steps to “Americanizing” Your Web Site
Thursday, December 2, 2010
If you are considering expanding your technology company into the U.S., you’ll likely have some work to do on your Web site. It’s the first place U.S. prospects will go to get information on your company, and if their visit is a bad experience or the site comes across as “foreign,” they won’t come back.
In this exclusive event, Paul Regensburg, founder and principal of RainCastle Communications, an award-winning strategic marketing and interactive firm, shared Five Steps to “Americanizing” Your Web Site.
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Webinar “Optimizing Your Value Proposition for the US Market”
Tuesday, October 5, 2010
Expansion opportunities abound for technology companies in today’s competitive, global business environment – and it’s important that they pursue only those that will have the greatest impact on their growth and success. While entering the U.S. market is appealing to many companies, it’s not an effort that should be taken lightly. In preparing for expansion, one of the most important issues to tackle is your value proposition. Strategies that work in your home country may not be nearly as effective in the U.S., and, in fact, may be detrimental to your success.
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Webinar “Top Ten Mistakes to Avoid When Expanding Your Technology Business Into the US”
June 29, 2010
Most successful European technology companies eventually grow to a point where they can’t resist the lure of the biggest potential market, and want to expand into the US. However, the process can be fraught with peril. In this exclusive webinar, veteran entrepreneur and venture capitalist Lucian Wagner, General Partner at EuroUS Ventures, will share the Top 10 mistakes European technology companies make when expanding into the US.
Download the recording of the webinar.