Articles
Many companies planning to enter the US market are looking at the US with a combination of optimism and fear. They have heard about the cut-throat competitive market and the threat of product liability lawsuits. On the other hand, they often believe that all they need to do is replicate the marketing program that made them successful in their home market.
Launch in US Alliance knows from experience that well informed companies will most likely succeed. For this reason, we provide a wealth of practical information about entering the US market in this section.
Considering Whether or Not to Expand into the US
- Globalization and Opportunity
- Going International
- Top 10 Reasons Why European Companies Fail to Enter the US Successfully
Ensuring Your Company Has the Right Value Proposition for the US Market
Where to Locate in the US
- Why Massachusetts is good place for international Life Sciences companies to establish their US headquarters
- The Three Most Important Things About Real Estate: Location, Location, Location
- Key US Universities and Research Institutions
Getting Started: The Mechanics of Setting up Shop in the US
- US Geographical Differences
- US Market Challenges
- US Business Meeting Etiquette
- US Business Culture
- Key HR Aspects for International Companies
Sales & Marketing Strategies in the US
- How to Generate Sales Leads
- The Role of Web Sites in B2B Businesses
- Five Tips for Creating an Effective US Website
- Ten Essentials of Software-as-a-Service Solution Marketing
- Analyzing the Analysts Part I: An Overview of Technology Analysts
- Analyzing the Analysts Part II: How to Target Analysts and Get Initial Meetings
- Analyzing the Analysts Part III: 8 Rules to Follow to Analyst Interaction