Events
Check back often for the latest events organized by Launch in US Alliance.
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Upcoming Webinar
To Be Announced
Earlier Webinars
Six Questions to Help Determine Your U.S. Visa Strategy
Thursday, April 25, 2013
Many international companies expanding their business to the U.S. plan to bring at least some key staff from their home country. Obtaining appropriate visas to work in the United States is often an afterthought, and can seriously impact your expansion plans.
In this webinar, Courtney New, an immigration lawyer with Nixon Peabody LLC, will discuss the current immigration landscape and the best way to navigate complex legal hurdles to bringing staff to the U.S.
Download the recording of the webinar
What You Need to Know When Bringing Medical Technology Products to the U.S. Market
Thursday, February 21, 2013
Medical technology companies that consider expanding their business into the U.S. market are confronted with many challenges. The U.S. health care market is bewilderingly complex, and it is shifting towards new models that are difficult to predict.
In this webinar, John Sasso, a medical device expert who has successfully managed the process for bringing medical devices to the U.S. market for several European companies, will describe the status of the health technology market in the U.S., and will outline a strategy for successfully bringing products to market.
Download the recording of the webinar
Doing business as an American: U.S. Business Culture
Thursday, December 13, 2012
When international companies expand into the United States, they quickly discover that to be successful they will need to adapt to the way Americans do business. What they learned during their business career at home will not necessarily work in the U.S.
In this webinar, Jos Scheffelaar, CEO of Launch in US Alliance, will address the differences between the American business culture, and the business cultures in Europe and Asia.
Download the recording of the webinar
Opportunities for International Clean Energy Companies in Massachusetts
Thursday, October 4, 2012
Many international clean energy companies are looking at the United States for growing their business. Massachusetts is the primary center for clean energy innovation in the United States, anchored around MIT, Harvard, Boston University, the University of Massachusetts, and other globally renowned universities.
In this webinar James Bowen and Sandra Kreis from the Massachusetts Clean Energy Center will tell you about the latest business opportunities in what has become the leading clean energy cluster in the United States.
Download the recording of the webinar
CEO of Launch in US Alliance Moderates International Panel at the AdvaMed Medical Technologies Conference
October 2, 2012
Boston, Massachusetts
Jos Scheffelaar, CEO of Launch in US, was invited to moderate the panel “Crossing Borders and Boundaries: Emerging Models in International Collaboration” at AdvaMed 2012, the international medical technologies conference.
Launch in US Alliance participates in the NETVA Program of the French Consulate General in Boston
Wednesday, July 11, 2012
Launch in US Alliance partners with the Scientific Attaché of the French Consulate in Boston in support of the NETVA competition for young French entrepreneurs. Read about the NETVA Program.
As part of this program, Lucian Wagner, Chairman and Co-Founder of the Launch in US Alliance conducted a special webinar aimed at French entrepreneurs, titled “Top Ten Mistakes to Avoid When Expanding Your Technology Business Into the U.S.”
Download the recording of the webinar
Marketing Essentials for a U.S. Product Launch
Wednesday, June 20, 2012
You have a product you’ve been successfully selling in your home country and feel you’re ready to tackle the U.S. market.
This webinar, led by experienced marketing and PR professionals Michelle Faulkner and Miriam Kutcher, will cover marketing essentials that will help make your US product launch a rousing success.
Download the recording of the webinar
CEO of Launch in US Alliance Moderates International Panel at the BIO 2012 Convention
June 19, 2012
Boston, Massachusetts
Jos Scheffelaar, CEO of Launch in US, was invited to moderate the panel “Crossing Borders and Boundaries: Emerging Strategies to Promote International Collaboration” at the International Bio 2012 Convention, a global biotech conference.
Launch in US Alliance Guest Lecture at MIT as part of the MIT Portugal Program
May 3, 2012
Cambridge, Massachusetts
Also this year Jos Scheffelaar, CEO of Launch in US, was invited as guest lecturer to present best practices for US market entry to the winners of the ISCTE-IUL MIT Portugal Venture Competition. The discussion focused on the rewards and challenges for European companies entering the US Market.
Go here for more information about the MIT Portugal initiative.
What You Need to Know About Social Media When Expanding Into the U.S.
Wednesday, April 25, 2012 at 15:00 Central European Time / 9:00am US East Coast Time
In this webinar Bryn Adler, social media expert at RainCastle Communications, discusses the role of social media in U.S. business. American buyers in the B2B space look for a robust and responsive online company presence when it comes to researching and choosing a particular service or product, and often make decisions based purely by what they see on-line. American companies increasingly use social media marketing tactics to achieve their goals, and so should you.
Download the recording of the webinar
Launch in US Alliance represented at the IndiaSoft 2012 Conference in Hyderabad, India
March 21-23, 2012
Hyderabad, Andhra Pradesh, India
Jos Scheffelaar, CEO of Launch in US, attended the IndiaSoft 2012 IT Conference and Exhibition in Hyderabad, India in the role of a foreign delegate. This conference brings 150 Indian IT companies and 350 foreign delegates from more than 75 countries together for 3 days of global business networking. Many new business relationships were established during this conference.
Go here for more information about this conference.
Webinar – What to Budget for Your Successful US Market Entry & Expansion
Wednesday, February 22, 2012
In this webinar, Launch in US Chairman & Co-Founder Lucian Wagner lays out the key components of a well balanced budget geared towards a successful US market entry. While it is becoming common knowledge that a US launch will require serious funding, it is far less obvious how the money should be spent, especially with so many new marketing opportunities presented by social media.
Download the recording of the webinar
18th Annual International Business Forum & Networking Evening
February 8, 2012
One Federal Street
Boston, MA 02110
Launch in US Alliance supports the “18th International Business Forum and Networking Evening”, Boston’s premier international business event in 2012. The event is organized by international business groups, Chambers of Commerce and other organizations in New England involved in international trade and investment.
For more information and registration go here.
Launch in US participates in a Lecture Program at the Shanghai Campus of EM Lyon, a Prominent French Business School
January 16-17, 2012
Shanghai, China
Launch in US co-founder and Chairman Lucian Wagner participated for the third time in the program organized by EM Lyon (formerly École de management de Lyon) for a group of French entrepreneurs selected under the auspices of the French Ministry of Higher Education and Research (“Lauréats du concours national d’aide à la création d’entreprises de technologies innovantes”)
This year however, the seminar was held on the Shanghai campus of EM Lyon, in partnership with East China Normal University. While the focus was on Asia, Lucian was asked to expand his seminar on “Entering and Expanding in the US Successfully for European Entrepreneurs” to a full day, which was followed by a series of one on one meetings with participants. All in all a very stimulating and interactive session with some of France’s best future CEOs.
Complimentary Webinar – What Technology Companies Need to Know about Navigating the U.S. Legal System
Wednesday, December 14, 2011, 15:00 Central European Time, 09:00am US East Coast Time
When international companies expand their business into the United States they encounter a legal environment that is substantially different from their home countries. Where most countries have national laws, in the U.S. many laws differ from state to state. The U.S. is a very litigious society, and therefore companies doing business there must pay special attention to protect themselves against potential lawsuits.
Go here to download a recording of the webinar.
Launch in US Alliance Helps Organize Indian Electronics & Software Industry Briefing and Breakfast
December 6, 2011
Cambridge Innovation Center, One Broadway, Cambridge, MA
The Electronics and Software Export Promotion Council (ESC) of India invites you to join us on December 6, 2011 for an informative breakfast session about opportunities for growth, collaboration and innovation in the booming Indian IT industry.
You will have the opportunity to meet with the senior leadership of the ESC for an informational briefing on the programs and services offered through IndiaSoft 2012 – a major industry event, to be hosted in Hyderabad, India, in March 2012. The ESC will host this breakfast event to present and promote the opportunities for US companies at IndiaSoft and to begin a dialogue about the ways in which US firms may benefit through participation in this conference. Read more.
Boston CleanTech Venture Day Conference
November 2-3, 2011
The offices of Edwards Angell Palmer & Dodge, LLP, Boston, Massachusetts
Launch in US Alliance supports European and other international business groups in the northeastern U.S. with the organization of Boston CleanTech Venture Day (BCVD), a venue for international CleanTech companies to explore U.S. financing and strategic opportunities.
This year’s conference has been expanded to span two days:
- The traditional Boston CleanTech Venture Day (BCVD) will be held on Thursday, November 3, and will focus on venture financing for CleanTech companies.
- The new additional Strategic Partner CleanTech Day (SPCD) will be held on Wednesday, November 2, and will focus on making strategic connections between young CleanTech companies and large corporations. The SPCD is organized in collaboration with the Massachusetts Conference on Clean Energy (CCE).
For more information please visit the Boston CleanTech Venture Day website.
What You Need to Know Before Staffing Your U.S. Expansion
Wednesday, September 28, 2011
Human Resources in the United States is bewilderingly complex, because labor law, tax laws and benefits are different for each state, and sometimes vary even by city. Laws and regulations constantly change. Because mistakes can lead to expensive lawsuits and hefty penalties, U.S. executives do not attempt to navigate this risky domain without the help of experts. And neither should you. In this webinar David Edelson, an HR specialist at TriNet, a leading Professional Employment Organization, outlines the best practices for employing staff in the U.S.
Go here to download the recording of the webinar.
Tech Companies: Hire The Right Talent for Your U.S. Expansion
Wednesday, June 15, 2011
One of the top mistakes technology companies make when expanding into the U.S. is hiring the wrong talent. Because initial hires can have an extraordinary impact on the success of your expansion, it is a costly error that can have long-term effects. In this exclusive event, John Jay, the Managing Director of Executive Resources International, and Betsy Harper, the President of Sales and Marketing Search, will provide advice how to make your first U.S. hires a success.
Go here to download the recording of the webinar.
Joint Lecture by Launch in US Alliance and Boston University for the YES!Delft Group from the Netherlands
May 13, 2011
Cambridge Innovation Center, Cambridge, Massachusetts
Jos Scheffelaar, CEO of Launch in US, and Beth Goldstein, Adjunct Professor at Boston University School of Management, gave a lecture to a group of entrepreneurship students of the Technical University Delft from the Netherlands about the rewards and challenges for European companies entering the U.S. market. The group represented the YES!Delft organization.
Go here for more information about the YES!Delft students.
Building a Sales Pipeline for Your U.S. Expansion
April 13, 2011
One obvious hurdle tech companies face when expanding into the U.S. is quickly building a pipeline of potential new customers – a critical step toward meeting your revenue goals. Bob Good, a 30-year veteran of U.S. tech industry sales, will share his thoughts on generation of leads.
Go here to download the recording of the webinar.
Launch in US Alliance Guest Lecture at MIT as part of the MIT Portugal Program
April 12, 2011
Cambridge, Massachusetts
Jos Scheffelaar, CEO of Launch in US, was invited as guest lecturer to present best practices for US market entry to the winners of the ISCTE-IUL MIT Portugal Venture Competition. The discussion focused on the rewards and challenges for European companies entering the US Market.
Go here for more information about the MIT Portugal initiative.
Launch in US Alliance represented at the IndiaSoft 2011 Conference in Pune, India
March 25-26, 2011
Pune, Maharashtra, India
Jos Scheffelaar, CEO of Launch in US, attended the IndiaSoft 2011 IT Conference and Exhibition in Pune, India in the role of a foreign delegate. This conference brings 150 Indian IT companies and 350 foreign delegates from more than 75 countries together for 2 days of global business networking. Many new business relationships were established during this conference.
Go here for more information about this conference.
Getting the Word Out, Part II: Public Relations Strategies for the U.S.
Wednesday, March 9, 2011
To rise above the noise in the crowded and competitive U.S. technology market, it is critical to get the media and technology analysts to write positively about your company and products. Therefore, strong Public Relations should be a key element of your marketing strategy. Ed Harrison, managing partner of fama PR, one of the nation’s hottest PR agencies, will share his perspective and advice for PR success.
Go here to download the recording of the webinar.
Webinar: Getting the Word Out, Part 1: Marketing Strategies for the U.S.
Wednesday, February 9, 2011
Now that you’ve decided to expand your technology companies into the U.S., how do you get the word out about your business in order to attract customers? In this exclusive event, Launch in US Alliance co-founder and marketing consultant Michelle Goodall Faulkner, an 18-year veteran of technology marketing and PR, will provide an overview of the essentials.
Go here to download the recording of the webinar.
Webinar: Five Steps to “Americanizing” Your Web Site
Thursday, December 2, 2010
If you are considering expanding your technology company into the U.S., you’ll likely have some work to do on your Web site. It’s the first place U.S. prospects will go to get information on your company, and if their visit is a bad experience or the site comes across as “foreign,” they won’t come back.
In this exclusive event, Paul Regensburg, founder and principal of RainCastle Communications, an award-winning strategic marketing and interactive firm, shared Five Steps to “Americanizing” Your Web Site.
Go here to download the recording of the webinar.
Lecture for a Group of Swiss MBA Students at the Swiss Consulate
November 15, 2010
swissnex, Consulate of Switzerland, Cambridge, MA
Jos Scheffelaar, CEO of Launch in US, presented best practices for US market entry to a group of MBA students of the Fribourg School of Business Administration, who were visiting Boston to learn about entrepreneurship in America. The discussion focused on the rewards and challenges for European companies entering the US Market.
Launch in US Alliance Helps Organize Indian Electronics & Software Industry Briefing and Breakfast
November 12, 2010
Boston Marriott Cambridge – Kendall Square, Cambridge, MA
The Electronics and Software Export Promotion Council (ESC) of India will host an informational briefing on the programs and services offered by ESC (Computer Software Export Promotion Council) through IndiaSoft 2011 – a major industry event, to be hosted in Pune, India in March 2011. The senior leadership of ESC will host this event to present and promote the opportunities for US companies at IndiaSoft and to begin a dialogue about the ways in which US firms may benefit through participation in this event.
Presentation to a Delegation of Estonian Entrepreneurs
October 15, 2010
WorldBoston, a World Affairs Council
Jos Scheffelaar, CEO of Launch in US, presented best practices for US market entry to a visiting delegation of dynamic and forward-thinking Innovation Leaders from Estonia. The meeting was part of the International Visitor Leadership Program sponsored by the US Department of State. Click here for information from the U.S. Embassy in Estonia about the visit.
Webinar “Optimizing Your Value Proposition for the US Market”
Tuesday, October 5, 2010
Expansion opportunities abound for technology companies in today’s competitive, global business environment – and it’s important that they pursue only those that will have the greatest impact on their growth and success. While entering the U.S. market is appealing to many companies, it’s not an effort that should be taken lightly. In preparing for expansion, one of the most important issues to tackle is your value proposition. Strategies that work in your home country may not be nearly as effective in the U.S., and, in fact, may be detrimental to your success.
Go here to download the recording of the webinar.
Webinar “Top Ten Mistakes to Avoid When Expanding Your Technology Business Into the US”
June 29, 2010
Most successful European technology companies eventually grow to a point where they can’t resist the lure of the biggest potential market, and want to expand into the US. However, the process can be fraught with peril. In this exclusive webinar, veteran entrepreneur and venture capitalist Lucian Wagner, General Partner at EuroUS Ventures, will share the Top 10 mistakes European technology companies make when expanding into the US.
Go here to download the recording of the webinar.
Panel Discussion with German MBA Students at Boston University
June 11, 2010
Boston University, School of Management
Lucian Wagner, Chairman of Launch in US Alliance, participated in a panel organized by Boston University for visiting MBA students from Germany. The discussion centered on the rewards and difficulties of startup businesses as well as the differences between international markets.
Launch in US Alliance Co-Organizes Panel Discussion “How Secure is the Cloud” at the SYSTEM@TIC International Innovation Forum
April 12, 2010
Microsoft New England Research & Development Center (NERD), Cambridge, MA
Four leading experts discuss Cloud security and risks at the SYSTEM@TIC International Innovation Forum in Boston. The panel comprised of Bret Hartman, CTO of RSA; John Considine, Co-Founder & CTO of CloudSwitch; Prasad Thammineni, Co-Founder & CEO of OfficeDrop and Shishir Garg, Director, Platforms & Middleware of Orange Lab will exchange views and opinions on Cloud Computing Security. This is the first edition of SYSTEM@TIC Innovation Forums. Systematic, one of the largest Information and Communications Technologies (ICT) clusters in Europe is committed to promoting a trans-Atlantic ecosystem around innovation and developing collaborations among its members and the technology companies established in Massachusetts.
Download the press release concerning this event.
16th Annual International Business Forum & Networking Evening
February 23, 2010
One Federal Street
Boston, MA 02110
Launch in US Alliance is proud to sponsor GBANE’s International Business Forum and Networking Evening. The Global Business Alliance of New England (GBANE) is an umbrella organization of international business groups, Chambers of Commerce and other organizations in New England involved in international trade and investment.
For more information on this event click here.
Mass Innovation Breakfast
January 22, 2010 – 8.30-10am
IBM Innovation Center
404 Wyman Street, North Pod
Waltham, MA
Launch in US Alliance Co-Founder and Chairman, Lucian Wagner, will speak about ”Going Global Early: 10 Reasons for Thinking Internationally while in Start-Up Mode – What US founders should consider when they launch their companies in order to facilitate subsequent international growth.”
Launch in US Alliance Kick Off Party
November 12, 2009
Choate, Hall & Stewart
Two International Place, Boston
Thanks to all who attended our kickoff celebration at the offices of Alliance sponsor Choate, Hall & Stewart. Turnout was great, and attendees told us the networking was fantastic.